Virgin Media

The UK, and in particular London, is home to hundreds of cultures and nationalities for whom English is a second language. To build on that idea, Virgin chose to roll out a campaign in Urdu and Polish in the UK to better communicate to their target audience in the country. Creative Culture supported the broadband provider in the transcreation of their online ad from English into Polish and Urdu from India; two languages that are used everyday in the UK by thousands of people. After approval, our team of Indian designers was also asked to implement the content into the visuals, as Urdu is read from right to left, just like Arabic.