Tag: Cultural Adaptation

Mutti

Creative Culture is proud to have adapted the latest Mutti website into more than 10 European and Asian languages. Predominantly composed of brand content and delicious recipes, it is a real gold mine when it comes to Italian tomato-based cuisine. More than a simple translation exercise, there was a real need to adapt the recipes and cultural references to meet local expectations. From Japan and the US, all the way to Croatia and Norway, people enjoy their food in a very specific manner.
Did you know that in Japanese, spaghetti bolognese is known as meat spaghetti? Or that fresh anchovies are not readily available in Sweden, even though it is a big consumer of fish?