Tag: Transcreation

Virgin Media

The UK, and in particular London, is home to hundreds of cultures and nationalities for whom English is a second language. To build on that idea, Virgin chose to roll out a campaign in Urdu and Polish in the UK to better communicate to their target audience in the country. Creative Culture supported the broadband provider in the transcreation of their online ad from English into Polish and Urdu from India; two languages that are used everyday in the UK by thousands of people. After approval, our team of Indian designers was also asked to implement the content into the visuals, as Urdu is read from right to left, just like Arabic.

Sony

Sony Professional Solutions Europe provides an array of innovative solutions to businesses in a range of industries, from cinemas to universities and broadcasting. In order to promote the latest innovations and product launches, Sony PSE primarily communicates via digital channels: newsletters, emailing, website, etc.

Creative Culture was brought in to transcreate ongoing digital campaigns, setting streamline processes and working tools to ensure a smooth running of the daily content requests across France, Germany, Greece, Italy, Poland, Portugal, Spain and Turkey. This included designing working documents that help keep track of character restrictions and handling the approval of content within the local markets.

Did you know that on average, German is 20% to 35% longer than English? So it is quite an art to transcreate content while keeping it within the same character restrictions as the original text!

Nokia

To launch the Lumia smartphone range, Nokia rolled out a 360° global campaign around the concept of "The Amazing Everyday", illustrating how daily life can be fun and exciting, particularly when technology enhances relationships and experiences. But who’s to say that Brazilian and Chinese consumers find the same things exciting?

In this cultural proofing exercise, Creative Culture's teams of experts were brought on board to assess and adapt a range of collaterals from POS, press, TV and experiential campaigns in Brazil, China, India, Spain and the US. Did you know that in India, cats are not a highly regarded animal? In fact, they are often believed to be feral and are not tolerated in the house.