Tag: Trend Watching

Renault

In 2010, Renault was looking to enter the Indian market for the first time as the Renault brand (vs. its former local distributor name). Creative Culture gathered insight on various local cultural, consumer and marketing trends in order to support their brand awareness campaign. This included topics such as celebrity endorsement, local events and celebrations (to identify favourable times to be communicating), mobile advertising trends and benchmarking, among others.

Did you know that across India, relationships outside of marriage are still frowned upon and could be damaging to a brand if used when advertising?