top of page
Insights
Read, listen, watch and learn! Discover our valuable insights to better understand what's trending across the globe and get a fresh perspective on current global and local brand challenges.
Apr 20, 2021
Gender inequality across international markets: The opportunity costs for business
Mélanie Chevalier, Founder & CEO of Creative Culture explores the disparity in gender equality around the world, and how brands should be...
Mar 30, 2021
Is Japan’s silver market the answer to global marketers cracking the market?
Key takeaways from our Japanese roundtable On 16 March 2021, Creative Culture conducted its 12th country roundtable , exploring the...
Mar 12, 2021
How Brands Can Speak with Authenticity Across Cultures
In 2009, the US Secretary of State, Hilary Clinton, arranged a meeting with Russian foreign minister, Sergey Lavrov. In front of the...
Mar 4, 2021
Women in the drinks industry: we’re just getting started
n 8 March 2021, founder and CEO Mélanie Chevalier will be speaking alongside leading women in the drinks industry in an event organised...
Feb 22, 2021
Livestreaming: will UK FMCG brands get in on the Asian foodie shopping craze?
Selling products by livestreaming has taken off in China, with major influencers acting as presenters. Could this shopping craze take...
Feb 22, 2021
How brands can navigate uncharterred markets and cultural nuances
Mélanie Chevalier , CEO at Creative Culture, looks at how easy it is for brands to fail when they don’t consider cultural nuances, and...
Feb 16, 2021
Cultural adaptation is critical to Covid vaccine campaign success
Mélanie Chevalier, CEO at Creative Culture, explores the importance of understanding how culture influences decisions, what this means...
Feb 15, 2021
Game on: advice for global brands ahead of the Tokyo Olympics
Conversations in society around issues like diversity function differently in Japan from the West. A view from Mélanie Chevalier We...
Feb 12, 2021
Diversity, Equity and Inclusion across cultures: key takeaways from our webinar
On 26 January 2021, Creative Culture’s webinar on diversity, equity and inclusion (DEI) across cultures looked to explore new...
Nov 5, 2020
White Paper - Hygiene and culture: Impact on brands
How culture drives hygiene behaviour and implementation The COVID-19 pandemic has had an unprecedented impact on the whole world’s way...
Nov 28, 2019
Poland’s generation gap
Discover the path of Europe’s migrating nation Further to being Eastern Europe’s largest economy, Poland has also seen some of the...
Jul 19, 2019
Authentic representation in Dove’s #ShowUs Campaign
Talking about localisation… Brands may not always succeed in speaking to their wider audiences. In the UK alone, 72% of women do not feel...
Jul 3, 2019
Roundtable: Insights into Turkey
Spotlight on the gateway between Europe and Asia With a population of around 80M, Turkey is the world’s 19th most populous country and...
May 3, 2019
Roundtable: Insights into Nigeria
Spotlight on the Giant of Africa With a population of around 190 million, Nigeria is the world’s 7th most populous country and Africa’s...
Mar 3, 2019
Roundtable: Insights into Mexico
Spotlight on an evolving and growing economy As the 10th most populous country in the world, Mexico is the second largest economy in...
Oct 5, 2018
Creative Culture’s speaking engagement for the EACA
The European Association of Communications Agencies (EACA) will welcome Creative Culture CEO Mélanie Chevalier and Non-Executive Director...
Sep 13, 2018
Creative Culture speaks at Communicate Magazine event
On 6 September 2018, Creative Culture participated in the Corporate Content Conference , a Communicate Magazine event set up to...
Aug 3, 2018
Roundtable: Insights into Saudi Arabia
Spotlight on the Land of the Two Holy Mosques On 21st June 2017, Mohammad bin Salman (MbS) was appointed Crown Prince and heir to the...
Jun 10, 2018
Roundtable: Insights into South Korea
Spotlight on a fast-paced and well-connected market Back in the late 70s, South Korea had a closed economy and was considered a moderate...
May 3, 2018
Roundtable: Insights into Russia
Spotlight on the largest country in the world Russia is the largest country on the planet and the ninth most populous. Its extensive...
bottom of page