Did you know… that there’s a new fitness trend coming out of Sweden? Dubbed “plogging” – a combination of the terms jogging and “plocka upp”, which means “pick up” in Swedish – participants pick up trash while out on their daily jog. Though it began back in 2016, it’s recently been making headlines around the world, most recently in England, India, Thailand and the US.
Fitness fanatics boast that it helps them burn more calories than a normal jog, as the act of picking up litter helps to incorporate things like squats into their normal routine.
It will be interesting to see if any brands join in on the trend. For help identifying up-and-coming market trends, visit our Services page.
In case you missed it... Friday was International Women’s Day 2019. To celebrate the day, Ethiopian Airlines staffed a flight from the country’s capital of Addis Ababa to Oslo, Norway with an all-female crew! From the air traffic control to the pilots – everyone involved in the running of the flight was a woman.
This isn’t the first time the airline has supported women in the field. In 2015, they launched their inaugural all-female flight to Bangkok, Thailand. In an official statement, the Group commented on the gender inequality that still exists throughout Africa, and noted how important it is to create the right conditions and models for women to break the glass ceiling. For them, the future is truly female.