Talking about localisation… It was impossible to avoid the hype surrounding the royal wedding over the weekend, and an estimated three billion global viewers tuned in to watch Royal favourite Prince Harry marry actress Meghan Markle. But it wasn’t just the general public that was celebrating, Creative Culture also takes a look at the ways in which brands have been embracing this Royal Engagement.
Prince Harry reportedly proposed to Meghan over a chicken dinner, which has inspired the creation of KFC’s fine china buckets. With only 25 produced, the bucket is said to be a fusion of ‘the finest English china and the fine flavour from the American South’, cardboard versions were also available to buy from KFC’s Windsor restaurant on Saturday.
Also playing on Harry’s chicken dinner proposal, M&S renamed its chicken sandwich to ‘The Proposal’ which was also offered free to anyone who presented a Royal Invitation to the wedding. M&S also temporarily rebranded to ‘Markle and Sparkle’ in honour of the couple.
To celebrate the Royal wedding, SodaStream have released a limited-edition series of bottles topped with fascinator hats. In support of the newlyweds who have voiced concerns over the use of plastics, the brand plans to auction off the bottles and donate the proceeds to Surfers Against Sewage – a charity which campaigns against pollution across the UK’s coastline.
The American company produced heart-shaped doughnuts called the ‘Royal Love Donut’ which are covered in chocolate, drizzled with strawberry icing and filled with jelly. The brand also celebrated the occasion by offering ‘Royal Rides’, a chance for members of the public to ride in a bright pink carriage featuring the Dunkin’ Donuts logo.
If none of these Royal themed products appeal to you, you might consider Crown Jewels’ unique offer. They produced a Royal Wedding Souvenir condom, which plays ‘God Save the Queen’ when you open it. Claiming to offer a uniquely patriotic experience, this is surely a must-have for any Royal enthusiast.
Interested in knowing more about the Royal and brands? Read our blog post here.
By Edward LeBoutillier