Piaf and Creative Culture: Perpetuating the Legend

After enchanting London and Buenos Aires, Piaf is now performing in Madrid and Creative Culture is proud to have been part of the success story!

This brilliant adaptation of Edith Piaf’s life written by Pam Gems and directed by Jamie Lloyd features Elena Roger who received an Olivier award for her perfect embodiment of the Parisian Sparrow in 2008. The play depicts the singer’s career in a realistic way – from being discovered performing in the streets of Paris, through to her various painful love stories, WW2 in France and her important role in the Résistance, her alcoholism and drug addiction, and the difficult attempt to conquer America. It truly is an enriching experience which makes the audience travel through major historical events, social themes and more personal controversies of life.

The acting parts are spoken in the local language (English in London in 2008 and Spanish in Buenos Aires in 2009 and in Madrid currently) whilst the singing is entirely performed in French. This is where Creative Culture has made the difference, providing Elena and the entire cast with a native French linguistic coach, including translation of the songs, accentuation and pronunciation rules and cultural background to help with the performance. Present already on the project in 2008, Elena Roger was extremely pleased with the quality of service and wished to renew the experience with Creative Culture: “The coaching was very energetic, precise and demanding whilst Melanie's professionalism enabled me to excel in my representation. Without her I wouldn’t have been able to transmit the feelings of the songs with such confidence and authenticity. I am really grateful to her.”

We definitely recommend the play which will be showing until 18th July 2010 at the Nuevo Teatro Alcalá in Madrid. For more information please visit:

By Melanie Chevalier

Promoting languages for future generations

Creative Culture recently had the chance to collaborate with CILT, the National Centre for Languages in the UK, for the Business Language Champion (BLC) programme which brings schools and businesses together.

The BLC programme takes place across the UK, trying to make children aware of the multilingual and multicultural society we are living in and raise their interest in languages from a professional perspective. Their approach is quite an unusual one since they do not aim at giving language lessons but introducing the pupils to small or large international businesses which require language skills from their employees. It also shows why it is important not to reduce the business language(s) to English only – which is not spoken at all by 75% of the world’s population.

Creative Culture started collaborating with Chelsea and Hurlingham School in Fulham in May 2010, presenting our company, case study projects and the importance of foreign languages in various creative industries. We are glad to participate in something we know could be a powerful tool for these children’s future and to help them to have a better vision of today’s reality in our kind of business. We are aware that people who speak only one language are at a disadvantage in the current job market and this trend will keep increasing in the coming years.

In a world where there are emerging economies and new markets to compete and trade with continuously, BLC is trying to make UK students want to develop their language skills and appreciate the world they are evolving in, a rich multicultural environment and a continuously changing society.

For more information about the BLC programme, visit their website:

By Elisabet Valle

On the trail of Polish identity

To introduce the most interesting achievements of Polish culture to countries all over the world, the Polish Ministry of Culture, the National Heritage and the Ministry of Foreign Affairs have organised a programme to promote Poland abroad, since 2000. Such projects have already been held in 24 countries and are now open to the British public. Amongst the 200 projects is the exhibition A World Before A Catastrophe: Krakow’s Jews between the Wars.

The exhibition depicts the different aspects of community life in Krakow. One can discover that, against all expectations and clichés, not all Jewish people were involved in Finance, Law, Medicine or Arts. Snapshot scenes of markets, picnics in parks, people playing sports or involved in politics, military and religion illustrate the social and political lifestyle of the time.

Between the two wars, 25 % of the city’s population was Jewish. They had lived in Krakow for centuries and were engaged in rebuilding the nation which had suffered from the partition of Poland between Russia, Prussia and the Austro-Hungarian Empire in the 18th century. There was a true nationalistic feeling: even when the Jewish community originally came from outside of Poland, they wrote for Jewish newspapers in Polish and fought for the country during WW1 – their soul and heart was Polish.

Introducing the Krakow Jewish community in the context of the Polska! Year, the exhibition aims at reminding communities of the past and the impact of WW2 in Poland and for Jewish people in Poland. This historical event and its consequences still are an important part of Polish culture and identity today. For Caroline Levy, who was involved in the exhibition preparation in Krakow and the selection of the photographs, it was important to point out that there still is a Jewish community there today. “Although many Jewish people died and the communities are not as big as before, the quality and intensity of events, social life and activities are great.”

Another aspect of the project was to promote Polish culture and to strengthen the cultural relationships abroad. In Caroline’s opinion, the fact that many people are yet to discover Poland, the project plays an important role in promoting the country. She received numerous responses from people who have never seen Poland and who are surprised about the multifaceted and lively culture.

It is important to say that this exhibition is not only directed to Western Europeans. Polish people themselves are particularly engrossed in getting involved, and participate to questions referring to Polish culture, history and society. A lot of Polish music and arts were influenced by Jewish people, and WW2 has represented a tragic loss in these respective areas. Having travelled to Poland many times, Caroline realised a change in Polish society in the past years. “You can compare it with the changes that happened in Germany 15 years ago. People in Poland are looking for their roots and want to reclaim their identity.”

The Jewish community centre and Galicia Museum in Krakow are the places to go, if you want to get an impression about Jewish culture throughout times: visit or for more information.

The Polska! Year continues throughout 2010. To download a brochure or get an overview of all current events please visit .

By Kathrin Wulf

The Czech Memorial Scrolls

The Czech Memorial Scrolls – A story about the rescue of a piece of Jewish culture

Exhibitions about the Jewish Community are often reduced to history and happenings during WW2 with a tragic ending. Kent House in London, which is attached to the Westminster Synagogue, is home to 1,564 Czech Scrolls from Jewish communities of Bohemia and Moravia, in the Czech Republic.

The Torah scrolls, regarded by many as the most important religious records in the Jewish religion are generally kept in synagogues. Each Jewish community has its own scroll which they read their prayers and services from, especially on Shabbat or other religious holidays.

In 1942, a Jewish initiative in Prague decided to collect all scrolls in Moravia and Bohemia, hoping that these treasures would be protected and one day returned to their original homes. More than 20 years later, in 1964, the scrolls were purchased from the Czech back into Jewish hands thanks to the Westminster Synagogue. After restoration, some of the scrolls could be given back to members of various communities. For Evelyn Friedlander, who supervises the Czech Memorial Scrolls Trust in London, it is an indescribable feeling to know that some of the scrolls have a new home in a synagogue somewhere in the world. “The Czech Memorial Scrolls Trust made it possible to establish new connections between Jewish communities, no matter where they are located.”

Wandering through the exhibition feels like travelling through time. Every room describes a new stage of the scrolls’ restoration process.

In the end, the sight of the uncountable scrolls situated behind the glass, truly illustrates how much work was invested through the years to save this piece of Jewish culture.

Evelyn Friedlander especially recommends this exhibition to school classes: “For children it is interesting to discover a story from the beginning to the end. Since they can see the result, the story is easy to understand and the historical topic more reachable.”

For more background information about the story of the scrolls and the exhibition please visit

By Kathrin Wulf