Hello Kitty is taking you on a tour of Asakusa

hello kitty, Asakusa. Tokyo Japan

Photo by Sanrio Co.,Ltd.

Did you know… that you can visit Asakusa on a Hello-Kitty-shaped rickshaw this weekend? Asakusa is a quaint district in Tokyo where rickshaw tours are quite popular. The Hello Kitty mobile is now in vogue in the neighbourhood after Sanrio opened a souvenir shop earlier this year. The Hello Kitty mobile is the result of the collaboration between Sanrio and  Kuruma-ya, an Asakusa-based rickshaw company.

Listen to more advertising trends in Japan on our podcast here.

TerraCycle’s new Loop service

TerraCycle's new Loop serviceDid you know… that TerraCycle has developed a new, on-line service where consumers can order their favourite products in reusable containers? Through this business model, consumers pay a $0.25-$10 deposit per product, and they are delivered in environmentally friendly, multi-use containers. When you’re done with the container, you simply send it back so that it can be washed, refilled, and eventually sent off to the next customer!

Dubbed ‘Loop’, the pilot project launched May 2019 in Paris, New York, New Jersey and Pennsylvania. According to TerraCycle founder Tom Szaky, while the products may have a 10-15% price increase through the service, it’s more appealing than traditional recycling methods because it’s more convenient and requires less effort on the part of the consumer.

The new Loop service is really taking off, with big names like Unilever, Coca-Cola, Proctor & Gamble, Nestlé and French supermarket chain Carrefour all making their products available through the service.

For more on eco-friendly brands, click here.

A Republic Day to remember

Republic Day

Did you know… that the 28th of May is Republic Day in Nepal? The holiday – also known as “Ganatantra Diwas” – commemorates the day on which the country put an end to its long-standing civil strike to officially become a federal democratic republic in 2008.
To get in on the celebrations, Indian company Mangalam Industries is enlisting the help of Nepalis all over the world to create the country’s largest-ever national anthem.
Those wishing to participate in the #VoicesofNepal can visit the specially created website to record and upload their unique renditions of the anthem. The company will then collate these to create a master copy, which will be shared on the 26th of May. While the crowd-sourcing campaign hopes to appeal to all ages, the colourful collaterals put a youthful spin on things.

To see how brands celebrate national holidays around the world, click here and here.