Canva

Argentina, Colombia, Italy, Russia, South Korea, Spain, Turkey

Canva is a global visual communication platform on a mission to empower the world to design. In 2021, the brand set out to incrementally boost its international footprint by creating a library of unique, inspiring, market-bespoke design template assets with universal yet locally nuanced themes that would resonate across key local markets.

In order to scale its operations at pace, Canva tapped into Culture Connexion™, our global network of senior talent across over 140 countries. In a few weeks, we were able to set up dedicated teams of senior graphic designers, semioticians, cultural experts, copywriters and strategists to support their ambitious product development and innovation plans across 7 of their key markets.

Key to the project’s success was curating the right local expert communities who were able to roll-out at scale within short time frames, designing efficient processes and establishing cross-market standards. From sourcing local insights to feed the creative ideation process all the way to culturally sense-checking concepts, copywriting and designing local variation design templates, we delivered on Canva’s global expansion ambitions.