Julius Bär

When cultural due diligence becomes a cornerstone of brand communications

Brazil, Germany, Hong Kong, India, Israel, Mexico, Singapore, Spain, Switzerland, UAE, UK

Creative Culture has been Julius Bär’s preferred cross-cultural consultancy since 2014. Referred to their creative agency Zum goldenen Hirschen from the very first project, we have worked collaboratively to achieve global creative excellence over the past ten years.

Julius Bär recognises the critical importance of acknowledging the cultural differences that drive their customers’ behaviours and requirements across international markets. It is in this context that they have integrated a mandatory cross-cultural audit step in their creative ideation process over the years.

From scripts to final print, video, digital assets (casting choices, visual treatment, message) and brand value proposition, every stage of the marcomms and strategic process are run through Culture Connexion™, our global network of senior cultural, strategy and comms experts for impact and sensitivity checks.

A critical part of the due diligence process, which allows the brand to expose a strong, consistent, fully nuanced global proposition.

Here below is the final version of the ad.

What they say:

"I fully recommend Creative Culture and its founder, Mélanie Chevalier, to all of those who are looking for global communication and marketing projects or expert insight identification that leverages cultural differences across countries and regions. The results bring great value, on time, in a working climate of rare integrity and mutual understanding?"

Jan Liska, Global Patient Strategy Director, Sanofi