Category Archives: Did you know?

Sports advertising in the era of Instagram and Facebook

Image courtesy of Wikimedia Commons.

Image courtesy of Wikimedia Commons.

Did you know that… sports fans are not only interested in sports events alone, but also in how sports professionals have trained for them? Brands need to take this into account when thinking about the ways in which they’ll advertise their sponsorships.

Sporting events of our time, like the Super Bowl, Wimbledon, the Olympics, the World Cup – bring fans together, forming a connection and creating a strong sense of community, with shared feelings of passion, anticipation and devotion. The bond between fans and their sports heroes is a strong one and has a major opportunity in store for brands, too. They just have to understand the new ways to reach their audiences and connect with their love of sports and athletes.

Brand sponsorships today are not only about appearing on scoreboards or showing up in broadcasts. They also include being digitally present to reach fans through social media and on platforms where they are most likely to celebrate their favourite team’s victory, from WhatsApp messages to Facebook posts to Instagram Stories. Sponsorships today include features on top posts covering the game highlights on popular social media platforms, because these platforms have changed the way people engage with sports and offer a new kind of exposure to fans.

Every one in three social media users is following a sports account and most of the fans turn to Instagram to get to know their idol on a personal level. That’s where the opportunity lies for brands; creating shareable experiences that can be posted and reposted is key.  Brands now have this access to insights about engagement with their materials more than ever before.

Sports events and live games also make excellent content for social media posts, texts and boost searches. Stadiums are now using large screens to share fans’ Instagram Stories. Brizi, a brand that sells products to protect babies from air pollution, cleverly engaged with fans’ photo-sharing behaviours by photographing fans at an event in exchange for signing up for their app; then, the photos were delivered to the fans with a Brizi logo to share on social media platforms. and a clever idea from a company called Brizi is that fans who add their seat number into an app can have their pictures taken by an in-venue camera will take their picture, which will then be delivered to them with a brand logo on it, and will also be shared on numerous social media platforms. Orange SA and Emirates Airline tapped into this and created a desirable fan experience by having over 7,000 groups taking more than 14,000 photos at the Mutua Madrid Open tennis tournament. 

As technology and venues are constantly improving, fans find more advanced ways of engaging with sport, and so should brands. The key to success is understanding how sports can support your brand and knowing how to take advantage of social media. 

Check out our services page to see how we can help!

Hello Kitty is taking you on a tour of Asakusa

hello kitty, Asakusa. Tokyo Japan

Photo by Sanrio Co.,Ltd.

Did you know… that you can visit Asakusa on a Hello-Kitty-shaped rickshaw this weekend? Asakusa is a quaint district in Tokyo where rickshaw tours are quite popular. The Hello Kitty mobile is now in vogue in the neighbourhood after Sanrio opened a souvenir shop earlier this year. The Hello Kitty mobile is the result of the collaboration between Sanrio and  Kuruma-ya, an Asakusa-based rickshaw company.

Listen to more advertising trends in Japan on our podcast here.

TerraCycle’s new Loop service

TerraCycle's new Loop serviceDid you know… that TerraCycle has developed a new, on-line service where consumers can order their favourite products in reusable containers? Through this business model, consumers pay a $0.25-$10 deposit per product, and they are delivered in environmentally friendly, multi-use containers. When you’re done with the container, you simply send it back so that it can be washed, refilled, and eventually sent off to the next customer!

Dubbed ‘Loop’, the pilot project launched May 2019 in Paris, New York, New Jersey and Pennsylvania. According to TerraCycle founder Tom Szaky, while the products may have a 10-15% price increase through the service, it’s more appealing than traditional recycling methods because it’s more convenient and requires less effort on the part of the consumer.

The new Loop service is really taking off, with big names like Unilever, Coca-Cola, Proctor & Gamble, Nestlé and French supermarket chain Carrefour all making their products available through the service.

For more on eco-friendly brands, click here.

A Republic Day to remember

Republic Day

Did you know… that the 28th of May is Republic Day in Nepal? The holiday – also known as “Ganatantra Diwas” – commemorates the day on which the country put an end to its long-standing civil strike to officially become a federal democratic republic in 2008.
To get in on the celebrations, Indian company Mangalam Industries is enlisting the help of Nepalis all over the world to create the country’s largest-ever national anthem.
Those wishing to participate in the #VoicesofNepal can visit the specially created website to record and upload their unique renditions of the anthem. The company will then collate these to create a master copy, which will be shared on the 26th of May. While the crowd-sourcing campaign hopes to appeal to all ages, the colourful collaterals put a youthful spin on things.

To see how brands celebrate national holidays around the world, click here and here.