Culture Connexion

Culture Connexion is a unique global network to help you understand and benefit from cultural insights, as they happen. The root of ‘connexion’ comes from both Sanskrit and Latin, meaning ‘to join together’. It’s an old word, for a new concept.

Culture is made by people for people. It’s about ideas, customs and behaviours, and it evolves in real time. Today, culture connects people more fundamentally than even geography. A J-hop fan in Hokkaido can have more in common with a J-hop fan in LA than their neighbour. And brands today need cultural eyes and ears, in the moment and on the ground – to help them navigate markets and audiences that are more fragmented than ever and to fuel their cultural marketing needs.

This is why Creative Culture has created Culture Connexion and spent the last 15 years nurturing a pool of incredible talent to serve our client’s most targeted and complex needs when it comes to navigating cultural sensitivities across the world.

CONNECTING BRANDS AND BUSINESSES TO CULTURE FOR COMPETITIVE ADVANTAGE

Culture Connexion is over 3,000 subject matter experts and cultural participants in 120 countries around the world, active in culture, and joining the dots across audiences, sub-cultures and moments. We connect brands to authentic culture, as it happens, for genuine competitive advantage.

Culture Connexion offers bespoke propositions led by geography, your needs and your brand. Let us connect you to the world and to the people who make culture happen. Our connexions.