Diversity, Equity and Inclusion

Driving inclusivity through language and a better understanding of culture

DEI and the journey to inclusivity can be complex and daunting, particularly in an international setup. In the current climate, ensuring sensitivity, appropriateness and inclusivity is more important than ever and brands are more and more at risk of being called out and criticised for posting problematic content or delivering the wrong messages. At Creative Culture, we have developed an inclusive and collaborative modular framework to help you and your teams make sense of local market requirements and how to incorporate them into your global framework.

In order to set up such a framework, not only does the organisation have to decide on their position and priorities across the various strands of diversity, equity and inclusion, namely:

  • Gender
  • Sexual orientation
  • Race, ethnicity and cultural heritage
  • Worldview and religion
  • Mobility and disability
  • Ageism and generational inclusion

but it also has to do so bearing in mind the sensitivities this comes with and the ever more fragmented audiences, local cultures and subcultures within and outside of the organisation.

Our goal is to not only inspire inclusive behaviour within the organisation in the long run but also mirror historic values and demonstrate that diversity, equity and inclusion (DEI) are a tangible business priority and a long-term asset.

International companies face the additional challenge of navigating ever-evolving and diverse local markets: trying to push a global DEI agenda without taking into consideration the local sensitivities can backfire and bear long-term consequences.

So, when is it a good idea to defy the status quo and how do you cater for local sensitivities? What is the best way to embark on this journey and build a sense of common ground across markets? How do you decide on the company’s key inclusion pillars and onboard local champions within the organisation? How can you establish authentic and long-term inclusive behaviour?

These are some of the questions our global network of DEI experts can make sense of and build into a tangible business case for your organisation.

To learn more about our bespoke end-to-end approach to DEI across cultures, contact us on


We are delighted to partner with Diversity Atlas, a platform which empowers organisations to set and reach their DEI strategic goals, and use diversity to improve business performance. The platform enables DEI transformation through cultural diversity mapping: by measuring the current diversity state of the workforce, the insights gathered make the employee experience more inclusive and participative, and are used to successfully implement the DEI strategy in a complex and cross-market set-up.


In January 2021, we hosted our first webinar of our DEI series, “I is for Invitation”, which focused on Brazil, Japan, South Africa and the US. Since, we’ve been organising those webinars focusing on different markets every time. Watch our webinar highlights to get a taste of the insights shared by our experts!

DEI thought-leadership

From podcasts, articles, to white papers and webinars, we have developed many thought-leadership pieces around many different aspects of DEI.