Diversity, Equity and Inclusion

Cultural diversity and understanding are key to meaningful inclusion

Driving inclusivity through language and a better understanding of culture

DEI and the journey to inclusivity can be complex and daunting, particularly in an international setup. In the current climate, ensuring sensitivity, appropriateness and inclusivity is more important than ever. Companies and brands are more and more at risk of being called out and criticised for delivering initiatives that are not culturally sensitive. At Creative Culture, we believe that an understanding of culture in its broadest sense is absolutely critical to building DEI strategies that are meaningful and have a longlasting impact on the organisation and all of its stakeholders (internal and external). Over the years, we have developed an inclusive, collaborative and modular framework to help you and your teams make sense of local requirements across all strands of DEI and how to incorporate them into your global framework.

To learn more about our bespoke end-to-end approach to DEI across cultures, contact us on

Why cultural intelligence matters

Trying to push a global DEI agenda without taking into consideration local cultural sensitivities can backfire and bear long-term consequences for the organisation.
When is it a good idea to defy the cultural status quo and how do you cater for local sensitivities? What is the best way to embark on this journey and build a sense of common ground and ambition across markets? How to build a truly authentic inclusive culture? Who should your local champions be? Should you involve activists to demonstrate your commitment to DEI?
These are some of the questions our global network of DEI experts can make sense of and build into a powerful and tangible mission for your organisation.


We are delighted to partner with Diversity Atlas, a platform which empowers organisations to set and reach their DEI strategic goals, and use diversity to improve business performance. The platform enables DEI transformation through cultural diversity mapping: by measuring the current diversity state of the workforce, the insights gathered make the employee experience more inclusive and participative, and are used to successfully implement a DEI strategy driven from inside in a complex and cross-market set-up.


In the current climate, ensuring sensitivity, appropriateness and inclusivity is more important than ever, but developing internal processes around DEI can be a struggle. Take our survey to compare your approach to DEI with that of your peers, and receive a personalised report with key takeaways and insights.


In January 2021, we hosted our first webinar of our DEI series, “I is for Invitation”, which focused on Brazil, Japan, South Africa and the US. Since, we’ve been organising those webinars focusing on different markets every time. Watch our webinar highlights to get a taste of the insights shared by our experts!

DEI thought-leadership

From podcasts, articles, to white papers and webinars, we have developed many thought-leadership pieces around many different aspects of DEI.