Insights from senior global and local experts
Attending our ongoing roundtables and webinars is a great opportunity to engage and interact with our in-market or subject-matter experts directly. During these events, they shed light on local or global trends related to their area of expertise. Attendees are given the opportunity to share questions or challenges with them, and get immediate responses during the event.
The events Creative Culture organise fall into 3 categories and are organised on a quarterly basis:
- Ongoing cross-cultural webinars on a range of topics of interest to global and local marketers, from the future of work to sustainability and consumer behaviour.
- “I is for Invitation” series: webinars organised with in-market experts focusing on how to navigate Diversity, Equity and Inclusion (DEI) across international markets.
- Country roundtables with a focus on a specific market. In partnership with ICCO and PRCA, our sessions gather a group of local experts in trade, media, and cultural matters who discuss the opportunities and challenges when it comes to communicating or trading in their country. Initially set up as face-to-face interactions, the roundtables became virtual in May 2020.
Watch the highlights of our webinars where our senior experts explore a range of topics of interest to global and local marketers, from the future of work to sustainability and consumer behaviour.
Cross-cultural innovation – Live discussion with Juan Boido – Kellogg CompanyCross-cultural webinars
I is for Invitation Webinars
Want to learn more about the DEI landscape across a range of countries or how inclusive writing can have a real impact on team performance? Watch the highlights from our recent webinars covering all things DEI.
Driving global inclusion with local cultural insights – Live case study with L’OccitaneCross-cultural webinars
Exploring Global Supplier Diversity: What is it all about? Why does it matter?I is for Invitation Webinars
Expanding to a new market or looking to learn more about a specific country? Discover one of our roundtables, which cover a range of markets from Brazil to Japan.
Hear from a selection of our previous attendees
‘I attended the roundtable on Nigeria. I really enjoyed the lovely, informal conversational format of the whole event, but the highlight for me was the great cast of speakers. Everyone present had diverse backgrounds and previous experiences, so I left the event with new valuable insight into the Nigerian marketplace.’Ian Whittle, Head of Interactive, AMV/BBDO
‘Excellent event. Well organised with great experts at trade, diplomatic and cultural levels. It is also much appreciated that we can address the experts directly to share our own challenges and receive targeted answers. At the time, I was leading sales for a sparkling wine company and South Korea was a growth market, which we were yet to crack. It truly helped to inform our strategy for this market.’Warren Adamson, (Former) Head of Global Sales, Nyetimber
‘I took part in the Mexico breakfast roundtable in January 2019 as a local marcomms expert. It was such an enriching experience. It was thoroughly organised as well as undertaken in a truly collaborative manner. It was a pleasure to share insights on my own country with a senior and genuinely interested audience. I do recommend these events to any brand or agency looking to improve communications in an existing market or even enter a new one.’Astrid Barraza, Content Manager, London Consulting Group
‘Loved meeting everyone at the breakfast roundtable for Turkey. There were so many different backgrounds and fruitful conversations about the opportunities and challenges for the region. Thank you Creative Culture for putting together such an insightful and engaging event.’Zeynep Arat, Senior Strategy Manager, Essence Digital
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