Did you know that for many countries in Asia, Lunar New Year is the biggest celebration of the year? By learning a bit about your target market’s culture, you can ensure your brand’s campaign is the gift that keeps on giving. If advertising to these markets, keep in mind that 2019 is the Year of the Pig – do your research and get to know what this means for the target culture and their year ahead and use this insight to perfect your campaigns.
While gift giving has traditionally been in the form of red envelopes filled with money, social media platforms like Alibaba and Tencent have made it possible to send your loved ones a digital version instead, playing into the popularity of the apps and usage trends. Throughout the region, video consumption also increases by up to 15%, making it an appealing channel for brands to take advantage of.
For more information on how we can help source Local Market Intelligence, check out our services page.