13th Sep 2018
The event featured leading industry speakers, including our very own Founder and Director, Mélanie Chevalier, who presented alongside Meher Mumtaz, Global Brand Strategy Director of Western Union. In the presentation, Meher highlighted Western Union’s current challenges and aspirations at a global level, and their transition away from Translation towards Creative Culture’s Transcreation.
By showcasing various multi-layered Transcreation examples from our collaboration with Western Union, Mélanie drove home the real impact that professional Transcreation can have on a brand’s international success.
We are greatly thankful for the knowledge that we acquired from this event, and hope we also shared some knowledge on the Transcreation and Cultural Services industry.
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