05th Oct 2018
In its leadership role for advertising and communications agencies in Europe, the EACA regularly focuses on key issues confronting the industry and offers thought leadership and new ideas to promote sector and member development and growth.
With this in mind, Creative Culture will be leading the discussion on ‘What it takes to compete for (and win) international accounts’, illustrating with case study examples and offering solutions for agencies to become more competitive during international pitches. This involves using tailored and bespoke local market intelligence and insight and delivering executions in local language for the most effective results for their clients – both current and prospective.
Key to the discussion will be to challenge the preconceived idea that you need to be part of a network to compete for and win large international accounts. On the contrary, Mélanie and Paul will demonstrate the many ways smaller agencies can prove to be more agile, flexible, bespoke and efficient than large networks.
This EACA meeting is part of the thought leadership programme centred on cross-cultural communications that Creative Culture is championing. Other initiatives include the new series of Breakfast Roundtables – informal discussions that focus on communicating in individual markets – and the launch of the Advisory Board, comprised of senior leaders from marketing and communications, business management, digital economy, academia and cultural consulting. All members share a passion for making communication across cultures and markets more relevant, understandable and clear, and to provide industry leadership with innovative discussion and engagement.
The EACA represents more than 2,500 communications agencies and agency associations from nearly 30 European countries that directly employ more than 120,000 people. EACA members include advertising, media, digital, branding and PR agencies.
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