Mind Your Language: bridging the gap between cultural awareness and inclusivity
According to recent research, 38% of consumers are more likely to trust brands that do well with showing diversity in their ads (Adobe). Internally, 79% of organisations think fostering a sense of belonging in the workforce is crucial to their company success in the next 12-18 months (Deloitte). Yet, while the focus on DEI has significantly grown over the last couple of years, many companies are often at a loss as to where to start. It gets even more complex in a global environment where the diversity of cultures, acceptability and languages makes it difficult to come up with progressive steps to be more inclusive. On 9 December 2021, our experts from Alcon, Hyatt and Ericsson discussed how they are tackling one very specific aspect of DEI: inclusive language. They shared tips and recommendations to drive belonging. Here are some key takeaways from the session.