With a population of more than 1.4 billion, how can we talk about a single Chinese culture, and how does this represent an opportunity for foreign brands? Hear from our panel on their experience and knowledge of the marketplace and what global brands can learn from their local counterparts.
With thanks to our great panel of experts:
Ting Xu, South China representative at the Greater Geneva Bern
Frank Zhang, Deputy General Manager China at the Hoffman Agency
Felicia Schwartz, Founder and Director of China Insight
Katy Guan, Head of Planning at Energy BBDO China
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