17th Sep 2021
Over the past few years, and increasingly during Covid, international brands and companies have been challenged to align their values to more ethical and concrete CSR-driven initiatives. Many use the UN’s 17 Sustainable Development Goals as a reference point to define their strategy and priorities. However, in a cross-cultural and multimarket environment, the day-to-day priorities and reality of the various markets make it a difficult task for brands to decide on what their priorities should be.
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