Advisory board member Richard McHardy on why brands should invest in their agencies

Hear from Richard on business development and why brands should keep on investing in their agencies

Richard McHardy, Founding Director of The McHardy Collective Limited and of the BD100 initiative, shares his view on the current pandemic and why brands should be investing in their agencies in times of uncertainty, and how they can actually benefit from doing so. He also shares best practice from his experience in business development.