Gabriele Eder

Gabriele Eder, Hyatt Andaz Munich Marcomms Manager, on local immersion

07th Jun 2020

A localisation success story: when adaptation goes beyond language

Andaz is Hindi for ‘personal style’, which is reflected in the truly personalised local experience offered to guests at Hyatt Andaz® Munich Schwabinger Tor. As the hotel’s Marketing Communications Manager, Gabriele discusses the importance of the brand’s local touch and emotional connection with guests across all communication channels, even more so during and following the pandemic.

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