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Mélanie Berger on the power of cognitive science and cross-cultural audits

14th Apr 2021

Mélanie Berger, Account Director at Impact Mémoire, shares her thoughts on how to ensure concepts truly resonate with local audiences

In this episode, Mélanie Berger discusses how a combination of cognitive science and cross-cultural audits can be used to perfect your creative concepts on a global scale. Their bespoke methodology for Cognitive Analyses can be used to assess the power of the message conveyed by your brand or your creative concepts to build a positive memory trace, across all types of media, materials and formats. Paired with Creative Culture’s Cross-Cultural Audits, this approach can be used globally to ensure concepts and materials resonate with your audience, wherever they are in the world.

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