The Brazilian market through the eyes of Gustavo Aguiar, Marketing Transformation Director at J&J

Marketers often misjudge the complexity of the Brazilian cultural landscape

Gustavo is in charge of marketing transformation and innovation at Johnson&Johnson in Brazil and acts as a leading member of the Mobile Marketing Association in Latin America. He has a wealth of experience working in his home nation, Brazil, and across the South American continent. He shares his views on where the Brazilian market is at, the often underestimated complexity of the local culture by global brands and his key tips to communicating with Brazilians.