13th Nov 2020
With the exponential rise of digitisation, brands are facing ever more fragmented and complex audiences, who are changing their relationships with those brands across industries.
More than a purchase decision, the relationship is based on shared values, aspirations, reputation and authenticity.
And so, this means that much of our understanding around traditional demographics is no longer relevant or salient.
So how can brands navigate this landscape? What is the most effective way to understand who the target audience(s) is/ are, what they expect and how they behave?
A full video recording of the roundtable is also available if you missed out. Contact us on firstname.lastname@example.org to receive it.
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