cross-cultural, innovation, global strategy, Juan Boido
Cross-cultural webinars

Cross-cultural innovation – Live discussion with Juan Boido – Kellogg Company

25th Jun 2022

Cross-cultural innovation – Live discussion with Juan Boido – Kellogg Company

 

Global innovation can’t live without cultural intelligence.

Innovation is a key component of any organisation at various points of their life cycle to remain relevant in the long-term, whether they are looking to further engage current customers or reach new audiences. But in a global and cross-cultural environment, this isn’t an easy feat.

There is a real need for companies to embed themselves into culture and use it as a starting point for their innovation projects. Patching an innovation/product concept to make it acceptable across markets and communities isn’t sufficient to create long-term success.

In the FMCG (food and beverage) industry, there is a lot of talk around “customer/consumer centricity”. We, at Creative Culture, focus on “culture centricity”, which we feel is one and the same thing. It is about understanding people, the context that surrounds them, and their behaviours in granularity in order to best meet their needs.

Our CEO Mélanie Chevalier hosted a live discussion with Juan Patricio Boido Senior Brand Manager for Eggo at the Kellogg Company for the Global Innovation Forum‘s (GIF London) Virtual event 2022.

You can watch the full discussion here:

   

About Juan Patricio Boido:

Juan Patricio Boido is a Senior Brand Manager for Eggo at the Kellogg Company. As Kellogg’s Innovation Lead for Eggo, Juan leads the long-term Portfolio Innovation Strategy and Pipeline for growth for the brand. Juan has also worked as the Senior Brand Manager on the Pop-Tarts brand where he led the brand’s strategy & vision, developing and deploying the Brand Book & Vis ID Guidelines, and launching “What Would Pop-Tarts Do?” new Creative Campaign and Experience Plan to optimise impact across all (multicultural) consumer touchpoints, which include a collaboration with Lyrical Lemonade and the launch of the first Día de Muertos product proposition in the category.  Prior to Kellogg’s, Juan developed and deployed Jim Beam’s new visual identity across all global markets and led the Media & Activation plan optimization for Maison Courvoisier at Beam Suntory.

cross-cultural, innovation, global strategy

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