29th Sep 2019
With a population of 1.4 billion, India is the seventh largest country in the world by area and the second most populous country behind China. The variety of geographies with unique cultures and languages (often referred to as ‘Indias within India’), means that each area has developed differently, so an understanding of cultural challenges and nuances is essential, to communicate successfully in the Indian market. Learn from our panel on their experience and knowledge of the marketplace and what global brands should remember when entering the Indian market.
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