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Whitepaper

Is cultural inclusion at the forefront of the industry’s mind?

14th Apr 2021

Read our report

From December 2020 to January 2021, global marketers and agencies took our survey to assess the cultural authenticity of their messages and campaigns with industry peers, and redefine their DEI strategy for the months to come.

Here are a few insights from the report, which you can read by clicking on the link below.

Creative Culture Cultural Sensitivity Benchmark 1 3

In a year when Covid-19 has had a major impact on budget restrictions, it comes as no surprise that the trend has shifted to internalising marcomms and research spend. The survey highlighted the fact that two-thirds of respondents gather cultural insights through in-house teams and their own local markets, as opposed to working alongside an agency to do so.

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