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Whitepaper

Poland’s generation gap

28th Nov 2019

Discover the path of Europe’s migrating nation

Further to being Eastern Europe’s largest economy, Poland has also seen some of the largest waves of migration both in and out of the country over recent years. Its traditional heritage is being challenged by the surge of migrants returning home from decades in Western Europe. Discover how generations co-exist in an interesting and constantly evolving marketplace and how global brands can learn from their local counterparts.

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