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Turn a negative into a positive

Turn a negative into a positive

Did you know… that something good can come from something bad? Last week, millions of British customers felt grumpier than the Grinch at Christmas when the O2 network experienced a complete cut to their data services – meaning customers were left without 4G access for almost 24 hours. And as giffgaff is an MVNO that runs on the O2 network, their customers were affected by the outage as well.

Within 48 hours of the disruption, O2 had contacted their customers offering compensation for those affected. However, a quick calculation revealed that said compensation would only work out to about 87p for those with the lowest monthly plan. With such paltry pickings, Twitter users began suggesting that instead of claiming the compensation, customers donate the money to charity – with an estimated 32 million affected by the outage, choosing to donate could quickly raise quite a bit of money for a good cause.

While O2 did not respond to the bid, giffgaff chose to run with the idea and turn a negative into a positive. Customers were contacted via email and given the choice to claim the compensation, or donate it.

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