our culture 1 e1604933593987

Our culture

Discover what gets us out of bed every morning and what drives us to make a difference.

“To be human is to feel that one’s own stone contributes to building the edifice of the world.”

Antoine de Saint-Exupéry

Curious by nature, we love to explore the world and its amazingly rich cultures in order to help our clients explore new opportunities: not just business opportunities but ways to enrich their own company culture and become more inclusive in the long run. Being part of the Creative Culture family as a client, an employee or an in-market expert is all about sharing these common values.

OUR BELIEFS

We believe in human intelligence, diversity and inclusion. By people for people.

Our Beliefs at Creative Culture

HUMAN INTELLIGENCE

AI and technology have brought us incredible tools to facilitate the mapping of consumer behaviour, digital interactions and patterns in general. Technology is great at producing data but it cannot substitute humans in their nuanced understanding of local culture, the reasons behind shifts in behaviour and what it means to local audiences at a granular level. What is data without meaning? The valuable analytical piece that completes the jigsaw lies with humans: native, in-market experts who bring those insights to life and transform them into actionable and meaningful initiatives that will make a real impact.

Consumer Behaviour and Human Intelligence

DIVERSITY AND INCLUSION

Diversity is what makes humanity and its cultures so fascinating. We fully embrace the need to include the widest diversity of experience, opinion, aspirations and values from our team, stakeholders and partners to create a fully inclusive and collaborative environment in our work. At Creative Culture we are proud to be women-owned and certified by WEConnect International. We are also proud to have a nearly exclusively female team from various cultural backgrounds. As part of our cross-cultural offering, we provide clients with customised programmes to support ethnic and cultural diversity across their organisation as well as in both their internal and external communications.

Women Owned Business

Hear from our in-market experts

We are delighted to work with over 2,500 in-market experts across planning, strategy, semiotics, copywriting, transcreation and social media among others. Hear what they have to say about us and our company culture.

ANA

Transcreator and Cultural Consultant, Brazil

FARHANA

Transcreator and Editor, Bangladesh

KATIE

Strategic Planner, Australia

MARLIYNDA

Transcreator, Indonesia

YOMI

Strategic Planner, Nigeria

2500+

Experts in our network

120+

We have experts in over 120 countries

160+

Our experts are fluent in 160+ languages

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