Our culture

Discover what gets us out of bed every morning and what drives us to make a difference.

“To be human is to feel that one’s own stone contributes to building the edifice of the world.”

Antoine de Saint-Exupéry

Curious by nature, we love to explore the world and its amazingly rich cultures in order to help our clients explore new opportunities: not just business opportunities but ways to enrich their own company culture and become more inclusive in the long run. Being part of the Creative Culture family as a client, an employee or an in-market expert is all about sharing these common values.

OUR BELIEFS

We believe in human intelligence, diversity and inclusion. By people for people.

HUMAN INTELLIGENCE

AI and technology have brought us incredible tools to facilitate the mapping of consumer behaviour, digital interactions and patterns in general. Technology is great at producing data but it cannot substitute humans in their nuanced understanding of local culture, the reasons behind shifts in behaviour and what it means to local audiences at a granular level. What is data without meaning? The valuable analytical piece that completes the jigsaw lies with humans: native, in-market experts who bring those insights to life and transform them into actionable and meaningful initiatives that will make a real impact.

DIVERSITY AND INCLUSION

Diversity is what makes humanity and its cultures so fascinating. We fully embrace the need to include the widest diversity of experience, opinion, aspirations and values from our team, stakeholders and partners to create a fully inclusive and collaborative environment in our work. At Creative Culture we are proud to be women-owned and certified by WEConnect International. We are also proud to have a nearly exclusively female team from various cultural backgrounds. As part of our cross-cultural offering, we provide clients with customised programmes to support ethnic and cultural diversity across their organisation as well as in both their internal and external communications.

PROTECTING CULTURAL HERITAGE

Mass tourism has expanded exponentially in recent decades, often bringing with it devastating consequences that not only impact the planet, but local communities and cultures, too. Here at Creative Culture, we are proud to be a member of The World Tourism Association for Culture and Heritage (WTACH), the global authority on the protection and preservation of cultural heritage assets through the development of responsible and sustainable tourism practices and policies. By partnering with WTACH, our goal is to start making a difference together to preserve fragile local cultural heritage worldwide.

Hear from our in-market experts

We are delighted to work with over 3,000 in-market connexions across planning, strategy, semiotics, copywriting, transcreation and social media among others. Hear what they have to say about us and our company culture.