Did you know… that there’s a new fitness trend coming out of Sweden? Dubbed “plogging” – a combination of the terms jogging and “plocka upp”, which means “pick up” in Swedish – participants pick up trash while out on their daily jog. Though it began back in 2016, it’s recently been making headlines around the world, most recently in England, India, Thailand and the US.
Fitness fanatics boast that it helps them burn more calories than a normal jog, as the act of picking up litter helps to incorporate things like squats into their normal routine.
It will be interesting to see if any brands join in on the trend. For help identifying up-and-coming market trends, visit our Services page.