Sony Professional Solutions Europe provides an array of innovative solutions to businesses in a range of industries, from cinemas to universities and broadcasting. In order to promote the latest innovations and product launches, Sony PSE primarily communicates via digital channels: newsletters, emailing, website, etc.
Creative Culture was brought in to transcreate ongoing digital campaigns, setting streamline processes and working tools to ensure a smooth running of the daily content requests across France, Germany, Greece, Italy, Poland, Portugal, Spain and Turkey. This included designing working documents that help keep track of character restrictions and handling the approval of content within the local markets.
Did you know that on average, German is 20% to 35% longer than English? So it is quite an art to transcreate content while keeping it within the same character restrictions as the original text!