The UK, and in particular London, is home to hundreds of cultures and nationalities for whom English is a second language. To build on that idea, Virgin chose to roll out a campaign in Urdu and Polish in the UK to better communicate to their target audience in the country. Creative Culture supported the broadband provider in the transcreation of their online ad from English into Polish and Urdu from India; two languages that are used everyday in the UK by thousands of people. After approval, our team of Indian designers was also asked to implement the content into the visuals, as Urdu is read from right to left, just like Arabic.
Cointreau is a spirits brand that targets young, modern and aspirational women. In 2010, it embarked on a cocktail-led strategy, driven by the fact that Cointreau is the base of many classic cocktails, such as the margarita and sidecar.
When it came to targeting the US, their largest market, the brand contacted Creative Culture to assess the relevance of their brand values and messages for the market and write striking headlines and taglines that would resonate with the local target audience. In addition to that, our teams of American copywriters undertook a semantic analysis of all keywords used by the brand, selecting the strongest and most relevant ones for the audience.
Did you know that "legendary" has a strong masculine connotation and would perhaps better fit a whisky brand, whereas "iconic" is more feminine and therefore better suited for a brand such as Cointreau?
Every year, ANCI organises the MICAM ShoEvent, an international footwear exhibition. As part of the event, they deliver an award to the photograph or design that best represents “what Italian Footwear is all about”. Designers and photographers from an online community submit their works of art, hoping to win a prize.
In order to generate buzz around the campaign, Creative Culture transcreated a promotional piece addressed to KOLs into Japanese and Russian, working hand in hand with community managers to identify the best social platforms on which to spread the message and attract as many influential designers and photographers as possible to take part in the competition.
Connecting Nurses is an international exchange platform that was created for the nursing community. It provides professional resources for its members around the world.
Creative Culture organised several focus groups gathering nurses and patients from Canada, France, Germany and the US to discuss challenges around self-injection and how nurses can provide further support to patients to increase adherence to treatment. Cultural aspects are fundamental to how patients approach their new life condition and how they interact with the various healthcare professionals, as well as their perception of needles and self-injection devices. Following the constructive focus groups, Creative Culture collaborated with the panel to create FAQs, tip sheets and video vignettes for both nurses and patients.