Services

  Did you know...

that during Ramadan in Pakistan, Sprite is commonly mixed with milk to create "Doodh Soda" – a staple beverage served during iftar (the breaking of the daily fast)?


  We can help with...

WHAT

  • Local trends
    consumer, B2B, industry trends
  • Segmentation
    target audience, comms channels
  • Hot campaigns and activations
  • Benchmarking
  • Local celebrity identification

HOW

  • Desk research
  • Field research
  • Influencer insights
  • Expert panels
  • One-to-one interviews
  • Focus groups

stage-2

  Did you know...

that in Saudi Arabia, the adjective "sunny" should not be used to describe happiness? In fact, the climate is so hot that people are actually more joyful when it rains.


 We can help with...

WHAT

Audits of:

  • Brand positioning
  • Executions and creatives
  • Visual identity
  • Tone-of-voice and verbatim
  • Brand/ product names
  • Product innovations and concepts

HOW

  • Local expert evaluations
  • Influencer reviews
  • Focus groups
  • Consumer connects
  • Semantic analysis

stage-3

  Did you know...

that a top banking and financial services brand had to spend an extra $10 million to re-brand after their tagline was poorly (and incorrectly) translated in a large proportion of their markets?


 We can help with...

CONTENT GENERATION

  • Copywriting
  • Transcreation
  • Multilingual SEO
  • Wikipedia page creation, localisation and submission
  • Whitepaper and podcasts

PRODUCTION

  • Voiceover recordings
  • Subtitling
  • Desktop publishing
  • Content integrations
  • CMS upload

GLOBAL TEAM SUPPORT

  • Brand and tone-of-voice guidelines
  • Consistencypedia
  • Brand and terminology glossaries
  • Local market approval

stage-4

  Did you know...

that Chinese social platform Weibo has surpassed Twitter in terms of global popularity, and its 154 million daily users prefer interacting with influencers over speaking directly to brands?


  We can help with...

DIGITAL INTERACTIONS

  • Influencer recruitment, management and content dissemination
  • Community management
  • Social media moderation

STAKEHOLDER ENGAGEMENT

  • Cultural awareness workshops and cross-cultural management/ training
  • Interpreters
  • Cultural trips