Tag Archives: Environment

TerraCycle’s new Loop service

TerraCycle's new Loop serviceDid you know… that TerraCycle has developed a new, on-line service where consumers can order their favourite products in reusable containers? Through this business model, consumers pay a $0.25-$10 deposit per product, and they are delivered in environmentally friendly, multi-use containers. When you’re done with the container, you simply send it back so that it can be washed, refilled, and eventually sent off to the next customer!

Dubbed ‘Loop’, the pilot project launched May 2019 in Paris, New York, New Jersey and Pennsylvania. According to TerraCycle founder Tom Szaky, while the products may have a 10-15% price increase through the service, it’s more appealing than traditional recycling methods because it’s more convenient and requires less effort on the part of the consumer.

The new Loop service is really taking off, with big names like Unilever, Coca-Cola, Proctor & Gamble, Nestlé and French supermarket chain Carrefour all making their products available through the service.

For more on eco-friendly brands, click here.

Plogging: eco-friendly fitness

Plogging: eco-friendly fitness

Did you know… that there’s a new fitness trend coming out of Sweden? Dubbed “plogging” – a combination of the terms jogging and “plocka upp”, which means “pick up” in Swedish – participants pick up trash while out on their daily jog. Though it began back in 2016, it’s recently been making headlines around the world, most recently in England, India, Thailand and the US.

Fitness fanatics boast that it helps them burn more calories than a normal jog, as the act of picking up litter helps to incorporate things like squats into their normal routine.

It will be interesting to see if any brands join in on the trend. For help identifying up-and-coming market trends, visit our Services page.

Brands turn eco-friendly

Credit - Monica Volpin/PixabayTalking about localisation… Thanks to the globally renowned series ‘Blue Planet II’ and campaigns led by various environmental groups, the general public and businesses have started to seriously question their impact on the environment. Among the many environmental issues our environment is facing, single-use plastics is among the biggest, and efforts have already been made to reduce their impact. One of the major efforts in the UK has been to charge customers 5 pence per plastic bag, which has seen 5 billion fewer bags used since its conception. A further change in UK law has seen the ban of plastic micro-beads and may also see the end of cotton buds and plastic drinking straws in the near future. With this new eco-friendly trend on the rise, Creative Culture looks at how brands are reacting.


Late last year, P&G launched their ‘Fairy Ocean Plastic Bottles’ made from recycled plastics. This initiative will produce 320,000 bottles and is the largest initiative of its kind worldwide. Designed to divert around 8,000 tonnes of plastic away from landfill, this project also aims to encourage recycling, beach clean ups and promote overall environmental awareness.

Bulldog Skincare

Bulldog Skincare has now started using packaging made from sugarcane, instead of using plastic. This unique material reduces their plastic consumption and saves carbon dioxide (rather than releasing it into the atmosphere). The brand claims that for every 100 tonnes of new sugarcane plastic created, 309 tonnes of CO2 are taken out of the atmosphere.


Unilever’s ‘Sustainable Living Plan’ aims to improve the health and well-being of 1 billion people, half their environmental footprint by 2030 and enhance the livelihoods of millions. These targets tackle a range of issues such as greenhouse gases, water, sustainable sourcing, opportunities for women and improving nutrition. The programme has been so successful that their ‘Sustainable living’ brands grew 50% faster than others and accounted for 60% of the company’s growth in 2016.

By Edward LeBoutillier

Earth Hour 2018 gains momentum

Credit - SaveourclimateDid you know that Earth Hour fell on the 24th March this year? This movement, which began in Sydney in 2007 as a 'lights out' movement, has since become the world's largest grassroots environmental campaign. Coordinated by the WWF and other charities, the event encourages all non essential lights to be turned off for one hour, from 8:30pm to 9:30pm. The impressive diffusion of the event can be attributed to the use of social media promotion, and this year 187 countries took part, with 3,000 landmarks and monuments observing the rules of the campaign. Specifically speaking, the Earth Hour twitter account posted 105 posts, which achieved 23,800 interactions and received 3,200 mentions from across Twitter. Importantly, other organisers and influencers also helped the event gain traction, with the likes of Maroon 5 and the Champions League also encouraging fans tosupport the cause.