Tag Archives: Luxury

[French] The pizza that burns a hole in your pocket!

Did you know that in Canada, a pizza can cost up to $450 (CAD)? Two years ago, Stevenson Pizza, a pizza parlour in Richmond, British Columbia, started serving the ‘C6’ pizza, a seafood extravaganza topped with smoked salmon, tiger prawns, Alaska cod, lobster and mushrooms and a generous helping of Russian caviar. The pizza has beaten Gordon Ramsay’s white truffle pizza that came in at a Gordon-bleu bargain of £100 in 2005.

However, Stevenson Pizza owner and Chef Nader Hatami has a long way to go to catch up with the big guns in the luxury pizza market! It is said that Margo’s Pizzeria in Malta sold a pizza topped with white truffles, 24-carat gold leaf and buffalo mozzarella for a whopping $2,380 (USD). Nino’s Bellissima Pizza in New York, New York, apparently also stacked a pizza with $820-worth of caviar.

Hatami had only sold 7 C6 pizzas as of April this year, and customers will need to order 24 hours in advance if they want to sample it themselves! The C6 might not be a big boost for sales, but it’s great for publicity – it’s the pizza on everyone’s lips, even if they don’t take a bite!

By Roslyn Harvey

[French] The cocktail that costs as much as a car…

Did you know that the world's most expensive cocktail is the "Winston", sold exclusively in Melbourne Crown Casino’s Club 23 in Australia?

The cocktail requires 16 hours of labour and must be ordered two days in advance.  A bottle of the cocktail’s star ingredient, the Croizet Cuvee Leonie (1858) Cognac, once sold for a record $157,000 (USD) at auction. Club 23’s head bartender, Joel Heffernan mixes two nips with Grand Marnier’s Quintessence, Chartreuse’s Vieillissement Exceptionnellement Prolongé, and a dash of Angostura bitters, then mists the cocktail with a dry ice essence infused with orange and lemon peel, angelica and star anise. This is served on a luxurious bed of chocolate and nutmeg soil, with hand-made spun sugar and Chartreuse grapevines, and is presented like an exquisite museum piece.

This classy tipple is appropriately named after the mighty Winston Churchill. Your pockets had better be as deep as his though, as it’ll set you back some $12,500 (AUD), and is featured in the Guinness Book of World Records as the world’s most expensive cocktail. Classic cigar not included.

By Rosalyn Harvey

[French] The art of Parisian beverages

Drinks designed by les artistes were a recent eye grabber for me in Paris. And, having been involved in client celebrity endorsement conversations, this struck me as an interesting approach for brand owners. The beauty of these types of partnerships are there is something for all brand personality types and budgets. Here are some ideas for the art de la packaging.

The chair designer.
Champagne is the high end of the spectrum but it’s hard to resist. And Marc Newson couldn’t with his design for Dom Pérignon’s carry box. Marketers looking at a big name designer like Mr Newson will probably need to make a larger than average investment or offer the artist prestige and lots of champagne.

Parisian beverages - champagne

Parisian beverages - champagne box

The undiscovered artist.
Perrier-Jouët Champagne’s Belle Époque marketing plan cleverly commissions young artists, jewellers, designers, sculptors, and illustrators. Each artist makes a creation based on the Champagne’s iconic flower to form a branded series of art that is displayed on Perrier-Jouët’s website and at their sponsored events. Makoto Azuma’s flower installation has been translated to the bottle and packaging.

parisian beverages - flower champagne

parisian beverages - champagne flower bottle

The fashion designer.
Coke’s niche but widely successful haute fashion designer bottles are very popular in Paris. Each year Coke appoints a new directeur de la création for the Diet Coke brand with this year’s Marc Jacobs and last year’s John Paul Gaultier. Lots of brands recruit a celebrity creative director, like Range Rover did with Victoria Beckman. But your creative director doesn’t need to be a celebrity to endorse your brand…

parisian beverages - diet coke ad

parisian beverages - diet coke bottle

The communications agency.
“Wow. Fred & Farid!” said Bob, picking up the can from my desk.
“Have you heard of them?” I asked curiously.
“No, but nice design.”

Earlier in Paris whilst waiting in a clothing boutique. “Nice design, is that a Schweppes?” I asked the young, cool and friendly female assistant.
“Yes, it’s beautiful isn’t it”
“So who are Fred & Farid? Are they fashion designers?” I asked, looking at my latest discovery.
“No, they’re a communications agency.”

Who is smarter? Is it Schweppes, who by having their agency sign the drink make the endorsement look artistic and celebrity. Or is it Fred & Farid who have surely become celebrities by signing the pack. The beauty of this endorsement is it probably cost Schweppes no more than the design itself. Of course Fred & Farid want to sign their work, they are no doubt artists at heart.

parisian beverages - fred and farid

parisian beverages - schweppes

Written by Hayden Roberts.