en

Tag Archives: Social Media

Fever Tree supports World Malaria Day

Fever Tree supports World Malaria Day

Did you know that 25th April was World Malaria Day? This day was created to recognise the efforts being made to eradicate malaria and Fever Tree is aiming to raise £150,000 to help fight the disease.

For every person who posts on Instagram or Tweets using @FeverTreeMixers and #MalariaMustDie, Fever Tree promise to donate £5 to the cause. The campaign has raised £60,000 so far, roughly equating to 12,000 posts.

Fever Tree chose to support this particular issue as tonic water contains a chemical called Quinine. This gives the tonic its bitter taste but has also been used throughout history to fight the disease.

By Edward LeBoutillier

Facebook Targets Online African Ad Market

Facebook Targets Online African Ad MarketDid you know that only 28% of the population in Africa has consistent access to the internet? Comparatively, over 80% of the population in the United States has internet access. In the age of digital advertising, this stands as a challenge to companies who exist online and therefore rely on the internet in order to reach and engage with their customers.

The continent of Africa has a population of over 1.2 billion people. This means that there is a significant part of the population that is not being exposed to digital advertising. Instead, companies must rely on older forms of advertising such as radio and print. Facebook is trying to partner with small businesses so that they can advertise on a much more passive, yet visible way.

When compared to other countries Facebook’s number of user’s is relatively low. In Sub-Saharan Africa, Facebook has less than 80 million monthly users. The reason internet usage is so low across Africa is because of high costs and low connectivity. The prospect of Facebook working with local governments to improve connectivity would thus open a platform for more small businesses from across Africa and around the world to increase exposure to these less connected regions.

By Nya Wilkins

#NuggsforCarter, or how to win a year’s supply of nuggets

#NuggsforCarter

Did you know that #NuggsforCarter is the most retweeted tweet of all time?

It all started when Carter Wilkerson used Twitter to ask the American fast-food chain Wendy’s how many times his tweet needed to be spread for him to win a year of free chicken nuggets. Wendy’s was quick to respond: “18 million”.

But it actually took “only” 3.4 million retweets, thus breaking the record set by Ellen Degeneres’ Oscar selfie three years ago, for Wendy’s to cave in. Following the announcement, Carter Wilkerson even used his newfound fame to raise awareness about the Dave Thomas Foundation for Adoption, selling #NuggsforCarter tee-shirts to raise money.

by Marine Roux