Tag Archives: technology

Stepping into the future with voice SEO

Did you know that.. there’s such a thing as voice SEO?


According to PwC, 65% of 25-49 year olds use voice assistants daily and with this ever-rising popularity in devices such as Amazon Echo, Google Assistant, Cortana and Siri, it makes sense that Search Engine Optimisation (SEO) is now being carried out for voice searches. The optimisation of keywords and phrases for searches of this nature is now just as important (and could even soon be more important) than standard SEO for keyboard searches. Whilst it is true that most standard SEO techniques are still relevant since voice searches are converted into text before returning results, there are some key differences between keyboard searches and voice-activated searches that make voice SEO important to consider. 

Firstly, and perhaps most obviously, searches carried out using voice assistants are phrased differently to text-based or typed searches. When asking questions to voice assistant devices, users naturally use more conversational terms and phrases. This means it is important for businesses to ensure that their online content reflects this natural, conversational tone of voice, not only in terms of keywords but also in terms of semantics and context, in order to be returned as a relevant search result that answers users’ questions.

It is also important to note that the most common use of voice assistants is to search for local amenities, stores and businesses. The increasing use of voice search to find out what time the local takeaway shuts, or where the nearest hairdresser is, means that now is the time for businesses to focus on their local SEO. This can include making sure that they have an up to date “Google My Business” page as well as building up online reviews to increase visibility on Google Search and Maps, in turn, making them more likely to appear as a search result. 

Finally, don’t forget that when using voice search, users are often not returned a selection of results as they are with keyboard searches. Unless the voice assistant includes a screen, users expect a single, verbal response to their query. The most relevant option is selected by the voice assistant and if there is a “featured snippet” this will always be the result chosen to be read out. With this in mind, it is more important than ever to be aiming to reach that “Position Zero” on search results. 

With ComScore predicting 50% of all searches in 2020 to be voice-activated, and the BBC set to launch their own voice assistant, Beeb, next year, it is time to step into the future with voice SEO. For more advanced tips, check out Search Engine Watch‘s six essential factors to consider in voice search optimisation.

Volvo admits its self-driving cars are outsmarted by kangaroos

Self-driving cars

Like many other car companies, the Swedish retailer Volvo is working on launching self-driving cars, which include a “Large Animal Detection system”. This feature is said to identify and avoid deer, elk and caribou. However, when testing the system in Australia, the manufacturer admitted that it cannot adjust to kangaroos’ hopping and movements.

More specifically, the issue seems to be that when kangaroos hop and are in the air, they look further away than they actually are, so that when they land they are actually much closer. This is most definitely an issue considering kangaroos cause more accidents than any other animal in Australia, and are responsible for around 90% of collisions between cars and animals.

Volvo’s managing director, however, explained that testing the concept in various parts of the world was a necessary procedure to further develop the technology. He assures that when Volvo’s driverless cars launch on the market (by 2020) this issue will be resolved.

by Marine Roux

Ditch Your Keys

Ditch Your Keys

Uber has recently launched a new campaign in South Africa, called 'Ditch Your Keys'.

Owning a car is often associated with convenience, cheaper running costs, the avoidance of public transport and many other advantages. No wonder people are so unwilling to separate themselves from their car keys. The South Africans are no exception. The majority of South African car owners are strongly convinced that having a car at your disposal is the more affordable choice.

However, are South African drivers still of the same opinion when they start experiencing troubles with finding a parking spot at busy shopping malls? Or maybe with filling up the fuel tank? All these and other painful car situations were taken into consideration by Uber when launching a new campaign in the country called ‘Ditch Your Keys’.

The aim of the campaign was to convince car owners to switch to Uber in situations where having a car is not worth it. The strategy involved putting digital screens and billboards containing catch phrases (e.g. 'nobody ever got a speeding ticket from the back seat'), so that they become more noticeable when drivers are experiencing pain points.

As a result, this clever campaign has become a huge success! There was even a case when a female driver almost immediately sold her car and started to use Uber for shopping and going to the gym or work. Would you switch?

By Anastasiya Razhnouskaya

NFC technology for a better consumer experience

NFEC technology

Up until now, NFC technology was used mainly as a method of making smartphone payments. However, brands have recently started to explore the new opportunities that the technology offers, especially in terms of creating a better experience for consumers

For example, to mark the occasion of St. Patrick’s Day, Jameson Whiskey launched its first collection of their new limited edition bottle range by incorporating the NFC technology, developed exclusively for the Irish market, and offering a range of services and digital experiences. A neck hanger carrying instructions on how to engage, and a URL for iPhone users whose phones do not read NFC tags yet, supported the NFC tag on the bottle.

When an NFC-enabled smartphone came into contact with the product, the tag launched a URL directly in the smartphone’s browser. Through the IoT-enabled bottles, consumers could access the history and culture of the brand, St. Patrick’s Day experiences and cocktail recipes, the chance to win a pair of tickets to the Jameson Distillery in Dublin, and a Jameson Experience event, which took place on the 16th of March.

NFC technology represents a new way for brands to engage with consumers. Through this local targeting, Jameson aimed at connecting with consumers by tapping into their behaviour and trends, driving engagement and brand awareness in a personal and bespoke way. This highly targeted, personalised advertising is not only cool, but it also seems to be the right channel for brands!
By Maria D'Innocenzo