Claire started out as a TV Producer at Saatchi and Saatchi London. In 1996 she formed the company to manage all TV production for Mars Europe, across all categories, on an exclusive basis. Mars is still one of CRC’s longest standing clients.
In 2000, CRC extended its coverage to the US and over the years has expanded into Asia Pac and the Middle East. CRC now works with a wide range of advertisers including adidas, McDonalds, Kellogg’s, Axa and Beam Suntory, helping them manage their production needs across broadcast, digital, print and radio.
Claire is a well-known figure in the industry, consulting and advising for industry bodies such as ISBA (Incorporated Society of British Advertisers), and the IPA (Institute of Practitioners in Advertising) and the ANA (Association of National Advertisers).