Prior to launching The McHardy Collective in 2012 Richard spent 15 years working in business development for several leading international agencies, including five years at WPP. During that time he connected scores of ambitious, blue-chip brands with independent creative specialists to ensure activations, campaigns, events and projects were always in the best of hands.
In 2017 Richard also co-founded The BD100 as an annual league table and event recognising the stars of the creative agency business development community across the UK and to shine a light on the profession in general. The BD100 has since launched BD Sessions as a monthly digital meet-up to unite the same creative agency business development community and to address the unique challenges presented by the coronavirus pandemic. Both The BD100 and BD Sessions have the support of media partner The Drum.