Robin Jaffray

Robin is the former VP Global Brand at Western Union and Founding Director of Ammunition, a creative strategy agency

Ammunition is a creative strategy agency that delivers multi-channel solutions through a global network of specialists and covers a variety of industries including Financial/Business Services, Consumer Electronics, Audio/Music and Media. Robin also lectures on brand and digital strategy at INSEEC in Geneva.

Acting as Chief Strategy Officer at leading agencies such as FCB Inferno, Chemistry and McCann Erickson, Robin has worked on projects such as Britain’s biggest building projection and Nokia’s global launch of Lumia, as well as brands like Microsoft, Unilever, and Xbox throughout the UK and EMEA.

With a comprehensive background in global strategy, Robin has won Cannes and Effie awards for his work regarding integrated communication strategies, audience insight and segmentation.