WHAT WE DO

Culture is constantly evolving, everywhere

Discover how we understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation.

Read, listen and watch

Interested in the latest local and global trends in consumer behaviour and marcomms?
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WHO WE ARE

Curious by nature

Culture is made by people for people. It’s about ideas, customs and behaviours. We draw upon the expertise of over 3,000 in-market connexions in over 120 countries to unearth cultural differences and insights, and turn them into opportunity. We believe in human intelligence. By people for people.

120+


countries

160+


languages

3000+


in-market connexions

CASE STUDIES

Our work at a glance

From granular industry or consumer insights to transcreation and semiotics, discover the depth of our cultural know-how and how we apply it across the realm of marcomms and advertising.

Jim Beam case study image
“Working with Creative Culture has been a refreshing experience in many ways. They truly understand that language is just one of many elements of culture, which is critical when adapting brand messaging to meet local cultural nuances and maximize impact with the community. What sets them apart as an agency partner is their ability to source deep cultural insights and nuances at the granular level and incorporate them into the brand ecosystem as human truths to ensure effective executions across all consumer touchpoints. They bring both the rigor and the empathy to the table.”

Juan Boido, Former Jim Beam Global Brand Manager

WHAT IS CULTURE?

Insights into a key driver of behaviour

With insights from various experts, we looked into how industries are embracing different cultures and using culture as a tool to create a more connected world. Explore the different components of culture and behaviours, and how it impacts the way we see the world, from health outcomes and the perception of chronic conditions, to environmental concerns and the aging process.

Accor HotelsAmazonAXACointreauDevialetLorealMaseratiMuttiPixiSanofi