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Working out just got sweeter

Working out just got sweeter

Talking about localisation… Ice cream brand Blue Ribbon came up with a way to make working out even sweeter for health-conscious Aussies!

For the launch of their new, low-calorie frozen dessert range, the brand paired up with PHD Australia to create a geo-location campaign. Using this technology, consumers will be presented with near-by locations where they can get their hands on the delicious dessert – and what’s more, the ads let them know how many calories they’ll burn on the way there!

In addition, they’ve partnered with Fitness First to offer its members fun workouts designed specifically to burn more calories than you’d find in an entire tub of the new range.

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