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WHO WE ARE
Culture is made by people for people. It’s about ideas, customs and behaviours. We draw upon the expertise of over 2,800 in-market specialists in over 120 countries to unearth cultural differences and insights, and turn them into opportunity. We believe in human intelligence. By people for people.
THE CULTURE TEST
Assess your cultural awareness and transcreation set-up, and receive personalised tips to improve your processes and ensure your global messages resonates with local audiences.
From granular industry or consumer insights to transcreation and semiotics, discover the depth of our cultural know-how and how we apply it across the realm of marcomms and advertising.
“Working with Creative Culture has been a refreshing experience in many ways. They truly understand that language is just one of many elements of culture, which is critical when adapting brand messaging to meet local cultural nuances and maximize impact with the community. What sets them apart as an agency partner is their ability to source deep cultural insights and nuances at the granular level and incorporate them into the brand ecosystem as human truths to ensure effective executions across all consumer touchpoints. They bring both the rigor and the empathy to the table.”
Juan Boido, Former Jim Beam Global Brand Manager
WHAT IS CULTURE?
With insights from various experts, we looked into how industries are embracing different cultures and using culture as a tool to create a more connected world. Explore the different components of culture and behaviours, and how it impacts the way we see the world, from health outcomes and the perception of chronic conditions, to environmental concerns and the aging process.