SCROLL
Unlock global brand potential through cultural intelligence
WHY CREATIVE CULTURE
THE CONTEXT FOR BRANDS
The world is fragmenting, information is travelling faster than ever and brands that aren’t fully prepared pay the terrible consequences of cultural misalignment with their audiences.
A staggering 70% of international ventures fail due to cultural misalignment.
Walmart's attempt to enter the German market led to a $1 billion exit when it failed to adapt to local shopping habits and regulations.
OUR MISSION
We exist to unlock global brand potential through cultural intelligence
We help international brands:
PLAN.
Be prepared.
RESPOND.
Be culture-shoock proof.
LEAD.
Be the first to create a culture movement.
To see some of our great work, click on the video below.
Dedication. Expertise. Agility.
Over the past 16 years, we've built and grown Culture Connexion™, a global network of over 3,100 senior consultants across a range of subject matters in over 140 countries. A unique pool of senior human talent and intelligence, which brands and agencies can tap into and easily plug into their day-to-day strategy think-tanks, to support creative development or to enhance existing AI-powered insight solutions.
ā
As an exclusive associate model, Creative Culture puts together bespoke, dedicated global and local teams to deliver tangible, concrete and easy-to-implement growth solutions for global brands and their agency rosters. Collaboratively, sensitively.
Caroline Jameson
Caroline is an expert in strategic marcomms and international growth. She has over 20 years experience in FMCG. Blending cultural insight and data, she drives impactful global strategies and innovation, empowering teams and fostering impact-driven decisions in an interconnected world.
Jim Mott
Jim is an ethnographer and cultural strategist with 15 years of experience working with global brands across tech, finance, automotive, FMCG, hospitality & fashion.
Grounded in a deep understanding of the everyday cultures of ordinary people, Jimās work has helped clients refine their comms and marketing strategies, optimise product development pipelines and deepen audience insights.
Our Clients
