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What we do

We apply cross-cultural insights to your business strategy and creativity for real competitive advantage.

MAKE CULTURE WORK FOR YOU

Culture is made by people for people. It’s about ideas, customs and behaviours. Culture is constantly evolving, and it does so in real time, everywhere. We draw upon the expertise of over 2,500 in-market specialists in over 120 countries to unearth cultural differences and insights, and turn them into opportunity.

Discover how we understand and apply cultural differences, drive relevance, optimise delivery and enhance local engagement with your customers and within your organisation.

our services

Bespoke cultural intelligence
end-to-end

Select one of our four pillars on the left to discover the breadth of our offering and understand how we can accompany your teams throughout their journey from strategy to messaging and market roll-out.

explore

Unearth meaningful insight and make sense of it

  • Cultural immersion and observation
  • Field research
  • Ethnography and reportage
  • Local market safaris
  • Local expert and influencer panels
  • Focus groups (F2F and virtual)
  • Qualitative research and quantitative surveys
  • Desk research
  • Human-led AI research technology
  • Social listening
  • Foresight and scenario planning
enhance

Empower your teams and ideas with local insights

  • Cross-cultural audits and strategic analysis
  • Cultural sensitivity checks
  • Semiotics
  • Semantic analysis
  • Transcreation
  • Multilingual copywriting
  • Multilingual SEO
  • International pitch support
  • Production and multilingual content integration (DTP, web integration, VO recordings, subtitling)
engage

Optimise local onboarding and compliance

  • Cultural sensitivity workshops and training
  • Cross-market internal engagement programmes
  • Global and local influencer and activist management
  • Global and local social media solutions
  • Effectiveness audit
  • Local stakeholder interviews
  • Interpreters
execute

Get global done

  • Multilingual glossaries
  • Project management system
  • Consistency tools and transcreation memory (CAT Tool)
  • Internationalisation process optimisation
  • Brand and TOV guidelines
  • Local market approval

TRANSCREATION

Culture is to language what salt is to pepper. Without a clever cultural adaptation, a translation is worthless and can be more harm than good to a brand. Read more about why our founder built a cross-cultural consultancy with transcreation as its backbone.

HOW CULTURALLY RELEVANT
IS YOUR BRAND?

As a brand or agency stakeholder, would you like to see how culturally authentic your messages and campaigns are compared with others in the industry? Distributed across senior global marketing executives, it highlights the pain points and key objectives of the industry when it comes to cross-cultural diversity and communications. Take our short survey to receive a personalised report and understand where you stand vs. the rest of the industry.

STAY IN THE KNOW

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REQUEST OUR SERVICE DECKS

Want to know more about how we work our magic?

REQUEST A COPY

CASE STUDIES

OUR WORK AT A GLANCE

From granular industry or consumer insights to transcreation and semiotics, discover the depth of our cultural know-how and how we apply it across the realm of marcomms and advertising.

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“Working with Creative Culture has been a refreshing experience in many ways. They truly understand that language is just one of many elements of culture, which is critical when adapting brand messaging to meet local cultural nuances and maximize impact with the community. What sets them apart as an agency partner is their ability to source deep cultural insights and nuances at the granular level and incorporate them into the brand ecosystem as human truths to ensure effective executions across all consumer touchpoints. They bring both the rigor and the empathy to the table.”

Juan Boido, Former Jim Beam Global Brand Manager

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