The sense of community in Brazil

Communicating in one of the world’s biggest social media markets

As one of the world’s biggest consumers of social media, Brazilians present global marketers with a great opportunity to establish their brands in the market, with access to a wealth of local insights. Discover how family and the sense of community are at the forefront of Brazilians’ aspirations and a conduit for international brands to communicate authentically in this complex and sometimes divided market.