Testimonials

• Enhance
• Explore

“Working with Creative Culture has been a refreshing experience in many ways. They truly understand that language is just one of many elements of culture, which is critical when adapting brand messaging to meet local cultural nuances and maximize impact with the community. What sets them apart as an agency partner is their ability to source deep cultural insights and nuances at the granular level and incorporate them into the brand ecosystem as human truths to ensure effective executions across all consumer touchpoints. They bring both the rigor and the empathy to the table.”

Juan Boido, Former Global Brand Manager, Jim Beam

Services:
• Desk research;
• Qualitative research;
• Cross-cultural audits;
• Transcreation;
• Copywriting;
• Copy editing

• Enhance
• Execute

“The Creative Culture team provides unparalleled service, offering a rare combination of adaptability, accuracy, and value in a world where agility and flexibility are increasingly paramount. Our partnership with Creative Culture continues to build as we lean on their language and industry expertise to guide us through today’s global climate.”

Jennifer Dwivedi, Digital Content & Localization Manager, Hyatt Hotels

Services:
• Transcreation;
• Tone-of-voice guidelines;
• Local market approval;
• Copy editing

• Explore

“How do consumers think? What do local experts say? What are the latest trends across the globe? A few of the key questions that Creative Culture helped us to answer in our category! With a network based all over the world, the team developed a bespoke methodology based on a mix of qual and quant research to give us the insights we needed. Their way of working is based on flexibility and creative methods to fit with brands’ needs.”

Pélagie Guerra, Maille, Amora & Grey Poupon Marketing Manager, Unilever

Services:
• Quantitative surveys;
• Desk research

• Engage
• Enhance
• Explore

“I fully recommend Creative Culture and its founder, Mélanie Chevalier, to all those who’re looking for global communication & marketing projects or expert insight identification, that leverages cultural differences across countries and regions. Creative Culture has successfully helped me with numerous projects, from expert focus group setting and ad-board management to ready-to-implement advertising formats. In a global world, where a “one size fits all” approach is not valid anymore, Mélanie and her team naturally find creative ways to tailor their approach to projects as well as their management: each topic has a dedicated expert team, the deliverables are fully tailor-made to clients’ needs. The results bring great value, on time, in a working climate of rare integrity and mutual understanding. A bonus asset: Mélanie’s expertise in both the beauty & healthcare worlds allows for relevant bridges in strategies and consumer insight generation to be established, which brings additional value to projects delivered.”

Jan Liska, Global Patient Strategy Director at Sanofi

Services:
• Qualitative research;
• Desk research;
• Ethnograhy;
• Focus groups;
• Copywriting;
• Expert interviews;
• Local expert and influencer panels;
• Transcreation

• Engage

“Collaboration is part of our DNA at Ubisoft and one that has to work across our various offices, locations and the cultures that are attached to them. Diversity and inclusion was at the forefront of our corporate strategy in 2019. For the cross-cultural chapter of this initiative, it was only natural that we would turn to the best experts on the market to help us support it internally: Creative Culture and Mr Fons Trompenaars. Advised by Creative Culture throughout the process, we opted for a customised conference format where Fons shared his experience and expertise with a lot of finesse and humour. The output was excellent, memorable and impacting. Participants felt the takeaways were very clear and easy to adopt on a daily basis. Following the event, the satisfaction survey showed a 9.9/10 rating!”

Anaïs Lopez Real, Learning and Development Manager, Ubisoft

Services:
• Cultural sensitivity workshops and training