Talking about localisation… Thanks to the globally renowned series ‘Blue Planet II’ and campaigns led by various environmental groups, the general public and businesses have started to seriously question their impact on the environment. Among the many environmental issues our environment is facing, single-use plastics is among the biggest, and efforts have already been made to reduce their impact. One of the major efforts in the UK has been to charge customers 5 pence per plastic bag, which has seen 5 billion fewer bags used since its conception. A further change in UK law has seen the ban of plastic micro-beads and may also see the end of cotton buds and plastic drinking straws in the near future. With this new eco-friendly trend on the rise, Creative Culture looks at how brands are reacting.
Late last year, P&G launched their ‘Fairy Ocean Plastic Bottles’ made from recycled plastics. This initiative will produce 320,000 bottles and is the largest initiative of its kind worldwide. Designed to divert around 8,000 tonnes of plastic away from landfill, this project also aims to encourage recycling, beach clean ups and promote overall environmental awareness.
Bulldog Skincare has now started using packaging made from sugarcane, instead of using plastic. This unique material reduces their plastic consumption and saves carbon dioxide (rather than releasing it into the atmosphere). The brand claims that for every 100 tonnes of new sugarcane plastic created, 309 tonnes of CO2 are taken out of the atmosphere.
Unilever’s ‘Sustainable Living Plan’ aims to improve the health and well-being of 1 billion people, half their environmental footprint by 2030 and enhance the livelihoods of millions. These targets tackle a range of issues such as greenhouse gases, water, sustainable sourcing, opportunities for women and improving nutrition. The programme has been so successful that their ‘Sustainable living’ brands grew 50% faster than others and accounted for 60% of the company’s growth in 2016.
By Edward LeBoutillier